Stella Artois and their New Website

So the good people of Stella Artois, sent me a free poster, some coasters, and an invitation to their new cinematic website. I was very pleased to receive this invitation and received my poster and coasters well before the September 15th pre-launch date. The poster is now hanging on my wall and I took a first look at the website today.

Unfortunately for me, not all of the completely flash websites played well with the Linux version of Flash 9, but the errors were limited mostly to the very simple games integrated into the website(sorry for technical details on a beer blog). The art and cinematography is superb, but the user interaction leaves something to be desired. The games are very simple, instruction free, and almost childish. That being said there is much to be seen and heard(all in French), and it will be well worth a visit on September 18th when it launches.

The most interesting part of this whole situation to me is the marketing technique Stella is employing. I think it will work quite well for everyone. Blogger are happy to receive trinkets and Stella will enjoy cheap advertising. Read this for more comments on the advertising campaign.

http://www.stellaartois.com/